KnowBe4, a cybersecurity platform that comprehensively addresses human risk management, released its 2025 cybersecurity outlook from its team of global industry experts.
In 2024, the world witnessed cyber threats evolve faster than before primarily due to the rise in the number and popularity of AI tools. These tools assist cybercriminals in refining and making attack tactics more sophisticated and more difficult to recognise while helping cybersecurity professionals defend against attacks more effectively.
KnowBe4’s global team of security awareness advocates, who are experts with decades of experience in the cybersecurity field, share their six main concerns.
- AI-enabled tools for cyber defence and attacks will continue to improve
As AI technology advances, defenders and attackers are taking advantage of its capabilities. On the cybersecurity side, sophisticated AI-powered tools that detect and respond to threats more efficiently are being developed. Capabilities like AI being able to analyse big amounts of data, identify anomalies and enhance the accuracy of threat detection will be of massive assistance to cybersecurity teams going forward.
However, cybercriminals are also adopting AI to create more advanced attack methods. For instance, AI-powered social engineering campaigns that manipulate emotions and target specific vulnerabilities more effectively will make it difficult for individuals to distinguish between real and fake content. As AI capabilities evolve on both sides, the standoff between defenders and attackers intensifies, making constant innovation and adaptation crucial.
- Ransomware attacks will remain a problem
Ransomware attacks will continue to be a massive threat due to the collaboration between ransomware gangs and initial access brokers. In a measure to combat this, AI will become a popular tool to monitor networks and individual devices for anomalies like unusual encryption processes. This will greatly reduce the impact of attempted ransomware attacks.
- The human factor in cybersecurity will become more of a focus
Organisations will continue to recognise the importance of frequent security awareness training and simulated phishing tests to manage the inherent human risk that exists within it. At the same time, cybercriminals will keep refining their social engineering techniques, making attacks more personalised and effective.
Going forward, the challenge will lie in maintaining employee vigilance without causing phishing fatigue. To prevent this, it is important for organisations to focus on making training more adaptive and relevant to employees to create better protections and engagement for a positive security culture.
- The improvement of deepfake detection technologies
2025 will see deepfake AI detection technologies improve, become more accessible and more effectively address the growing concern of identifying deepfakes. However, cybercriminals are also expected to leverage disinformation and deepfakes in their attacks – using them to accelerate extortion, hide other attacks or damage organisational reputations.
- The adoption of a zero-trust mindset and cyber-mindfulness
There will be wider adoption of a zero-trust mindset and cyber-mindfulness, representing a proactive approach to cybersecurity. Organisations embracing these principles encourage a vigilant attitude among their employees, treating every user and device as a potential threat. Training employees to maintain a healthy level of scepticism encourages them to apply critical thinking skills and this mindset shift will be another crucial step in mitigating internal risks.
- Exploitation and the overlap of cybersecurity and human trafficking in Africa
The region has experienced an increase in cybercriminals targeting youth with false job opportunities, which many times result in human trafficking. The worry is that the overlap of cybercrime and human trafficking will continue to escalate in 2025.
Targeted attacks like romance and job scams will increase as cybercriminals become more adept at exploiting economic hardships and limited digital literacy.
"The cybersecurity landscape is rapidly evolving and the dynamic between defenders and attackers has never been more complex," said Stu Sjouwerman, CEO of KnowBe4. "As we enter 2025, we must embrace the potential of AI to enhance our defences and protect organisations globally. At KnowBe4, we are dedicated to staying at the forefront of this evolution, providing human risk management tools and tactics to protect organisations against sophisticated threats. It is a continuous journey of innovation and adaptation."
It is more important than ever to focus on the human element in organisations to lower the risk of becoming a victim of cybercrime. One of the best forms of defence remains cultivating a robust security culture.
