Rubrik, a zero-trust data security company, has announced a new cyber resilience solution for Microsoft Azure Blob Storage. As organisations become increasingly dependent on the cloud, there is an inherent risk of security blind spots and vulnerable sensitive data. Rubrik brings cyber posture and cyber recovery to provide Microsoft Azure Blob Storage customers further visibility into their cloud data, enabling business agility and resilience.

Microsoft Azure Blob Storage provides secure object storage for cloud-native workloads, archives, data lakes, high-performance computing and machine learning. Optimised for storing massive amounts of unstructured data, many organisations across all industries use Microsoft Azure Blob Storage as a critical repository for sensitive business information, personal data, compliance records and data powering AI training models.

“Rubrik Zero Labs recently found that 70% of all Rubrik observed data in a cloud environment is object storage, which potentially has far lower security coverage compared to on-premise and SaaS data,” said Anneka Gupta, Chief Product Officer at Rubrik. “More shocking is that nearly 90% of that data is estimated to be either text files or semi-structured files, representing data types that may vary in being machine readable or covered by prominent security technologies and services. That’s a double whammy.”

Aung Oo, General Manager of Microsoft Azure Storage, said: "The rise of generative AI and large language models is producing an explosion of data that needs to be secured. Protecting that torrent of critical AI data at scale in cloud object repositories like Azure Blob Storage requires a purposefully designed cyber resilience solution that Rubrik delivers.”