Zoho Corporation has unveiled the latest version of Bigin, the company's CRM solution for small businesses.  Bigin offers a simple yet powerful CRM without the high barrier of entry and cost. The product updates further support for small and micro businesses by providing them the tools and insights they need to maintain and grow meaningful and high-value relationships with customers in a challenging economic environment.

"Small businesses face challenges in choosing the right technology for managing their customer-facing operations because of constraints related to time, cost, and software implementation," said Andrew Bourne, Regional Manager, Zoho Africa. "Bigin is the only solution that brings together all customer operations like sales, onboarding, delivery, training, advocacy, and more into an intuitive interface that takes only 30 minutes to deploy. By bringing together all the facets of customer operations into a single view, Bigin allows small businesses to have a more accurate understanding of the customer's journey. These insights help them attract and retain customers, ultimately growing the business. The fast-growing adoption of Bigin shows the expanding appetite of small businesses who want and need CRM technology suited to their particular needs, helping them move beyond old-school spreadsheets.

Since Bigin's launch in 2020, it has stood out as a robust, easy-to-use, and welcoming CRM solution thanks to its 30-minute set up promise. Bigin has seen a revenue growth of 113% in 2022 in South Africa, indicating the revenue has doubled as compared to 2021. Zoho has observed that around 65% of Bigin's customers globally have never used a CRM previously, making it the ideal choice for business owners who are looking to move away from spreadsheets. When they outgrow Bigin, Zoho also offers them an easy migration to its full-fledged CRM solution. Bigin now boasts 20 000 customers and continues to help small and micro businesses manage all of their customer-facing operations within a unified platform. 

Bigin's latest version includes the introduction of Team Pipelines, which allow customer-facing teams to manage their distinctive operations using a set of pipelines and sub-pipelines within a single Bigin account. Competitive offerings often cater only to a single function -- like sales -- whereas Bigin is an efficient solution for all customer-facing teams. New features compile customer operations into one place and enable tighter alignment and collaboration between individuals and teams without compromising the simplicity that makes Bigin stand out.