The evolution of video conferencing technology is reshaping the way businesses connect and collaborate. Artificial intelligence (AI) and several other key trends are emerging as potential game changers for how organisations optimise hybrid workforces. Looking ahead to 2024, the ability to create inclusive meeting spaces that engage both in-person and remote workers will be what sets technology partners apart. As a result, these are the burgeoning trends defining video conferencing in 2024:

Using AI to create inclusive spaces:

AI is changing the world and video conferencing is not immune to its charms. As AI technology continues to evolve, products like the Logitech Sight, an AI powered tabletop conference camera, will be able to leverage its power to create hybrid meetings that give all attendees, remote or not, an ‘in the room’ experience.

Charis Nicholas, Head of High Touch and End User Video Collaboration in Southern Africa explains that “through a range of features, AI can craft meeting spaces that focus on the right person at the right time and make everyone feel included. It can do this while also providing deep insights into how companies gain efficiencies in meeting rooms and deploy in-room videoconferencing technology."

Work seamlessly from anywhere, anytime:

One of a hybrid workforce’s greatest strengths is asynchronous collaboration (AC). This approach encourages teamwork across different time zones, allowing organisations to collaborate seamlessly regardless of their physical location. The video conferencing technology that defines 2024 will have to consider this and allow businesses to maximise their capabilities.

The hybrid work model is here to stay and that means that flexibility has become a cornerstone of the video conferencing landscape. Technology like the Logitech Rally Bar Huddle allows employees in different locations to join meetings and feel engaged as if they were all in the same room.

Growing global:

Technology continues to shrink the world and video conferencing has made employees available no matter where they are. As barriers dissolve, companies can seamlessly connect with clients, partners, and employees worldwide. This newfound accessibility not only fuels global business expansion but also cultivates a diverse and inclusive work culture.