Zoho Corporation, a global technology company, announced its new business intelligence (BI) platform — an AI-driven data analytics solution empowering businesses to surface precise and actionable insights through self-service data preparation and augmented analytics. Zoho also launched Zoho DataPrep, an augmented self-service data preparation and pipeline service.
Zoho's end-to-end self-service BI platform, which combines newly-launched Zoho DataPrep with an enhanced version of Zoho analytics, enables organisations to cleanse, unify and analyse cross-departmental data, obtain an encyclopaedic view of the company, and ultimately move towards a more competitive business strategy based on real-time insights.
"For data to be a true catalyst of business growth, there can't be any gaps in the collection, management or analysis process," said Andrew Bourne, regional manager, Africa, Zoho Corp. "Too few BI platforms in the market excel in both data preparation and analytics, which leaves businesses with weak—or worse, flawed—insights. Zoho's BI platform is industry-leading because it ensures organisations are acting on legitimate data which can be effectively leveraged to determine new revenue streams, refocus funds, drive productivity and overall, gain a competitive edge among peers in their market."
Zoho's BI platform brings together pre-built, visual dashboards, comprehensive data integrations, data preparation, augmented and embedded BI, security and privacy capabilities, flexible deployment models (cloud or on-premise), and scalability. Below are four standout pillars of this platform, which allow businesses to perform better and remain competitive in their industries:
1) Augmented data prep and management - Zoho DataPrep, a new application, is an AI and machine learning-driven self-service data preparation tool. The addition of Zoho DataPrep to the BI platform allows business users to easily create and manage data pipelines that enable them to integrate, model, cleanse, transform, enrich and catalogue data before making it ready for analysis.
2) Data stories - Zoho's BI platform now offers an integrated enterprise portal builder (Zoho Sites) and presentation software (Zoho Show). Embedding live reports and dashboards into a website or presentation allows administrators to wrap additional context around data and foster more immersive discussion on business matters. Data Stories reduces friction within an organisation, so that businesses can be data-driven without needing to learn new tools.
3) Augmented analytics - Ask Zia, Zoho's conversational AI, enables business users - with or without technical know-how - to surface data through natural language querying. Additionally, the all-new Zia Insights provides textual narration of key insights from reports and dashboards that significantly reduce the time and effort required to explore data and glean insights. Zia Insights also includes what-if capability, enabling scenario analysis for effective decision-making.
4) Marketplace - Through Zoho Marketplace, an apps marketplace, Zoho is enabling partners to develop and publish analytical apps and integrations to complement Zoho analytics users, thereby strengthening the BI and analytics platform. Another dimension is the launch of deep native analytical apps, with domain-specific advanced analytics, in third-party marketplaces such as Shopify, ServiceNow and Atlassian.
The new Zoho BI platform is built for scale and can be extended to more than 250 data sources—including Zendesk, HubSpot, Microsoft, Mailchimp, Stripe and Google—allowing businesses to integrate and analyse data sourced from diverse third-party systems. Blending with outside data sources has always been one of the key strengths of Zoho analytics, and a value demonstrated by the fact that 60% of the existing users have chosen it as their BI tool, while solely running on non-Zoho applications and data sources.
The BI platform gives users on-demand insight into operational data to inform critical business decisions with the support of Zia, Zoho's AI tool. Zia augments data preparation and visualisation by using natural language querying and generation, text narration of key insights from reports and dashboards, and cognitive and advanced analytics. These self-service and real-time capabilities make it possible to capture actionable data insights to boost operational efficiency and productivity.
For more information visit https://www.zoho.com/analytics/
