Pure Storage announced FlashBlade//E™, a scale-out unstructured data repository built to handle exponential data growth with industry-leading energy efficiency. At an acquisition cost competitive with disk and much lower operational costs, the introduction of FlashBlade//E means that customers no longer need to settle for disk. 

In South Africa, customers are looking for solutions which can handle exponential data growth in an efficient way and FlashBlade//E delivers this. Not only that but with energy at a premium and the ongoing concern of electricity availability across South Africa, FlashBlade//E delivers reliability and much better energy efficiency,” says Rupert Brazier, Country Manager, South Africa, Pure Storage.  

FlashBlade//E provides a better way to manage unstructured data growth efficiently, reliably, and sustainably with a best-in-class user experience and economics that enable customers to eliminate the last remnants of disk in their data centre.

• Economical at scale: FlashBlade//E is offered at under $0.20 per GB including three years of service. The platform starts at 4PB and scales from there with reliable performance. 
• Industry-leading energy efficiency: FlashBlade//E consumes up to five times less power than the disk-based systems it will replace. The larger the system the greater the efficiency, helping organisations achieve their increasingly critical sustainability goals.  
• Simplicity, reliability, and a non-disruptive future: FlashBlade//E is built to flex and grow on demand with 10-20 times more reliability than hard disk based systems and evolving without disruption or forklift upgrades. With cloud-like simplicity, flexibility and predictable performance, FlashBlade//E remains simple to manage at any scale.  

Industry Significance: 

For global organisations, unstructured data capacity is expected to grow by ten times before 2030. For large-capacity, price-sensitive workloads that use current disk-based storage solutions, this growth is unsustainable.  

Disk-based systems are a burden on many enterprises’ IT teams and budgets as they are challenging to manage, require massive amounts of power, take up large amounts of space and their components fail too often, causing disruption and risking valuable data. Ultimately, this diminishes the ability to derive business value from data. While modern file and object storage solutions are capable of addressing many of these challenges, they haven’t been a viable option for large unstructured data repositories that are price-sensitive – until now.  

“We’re realising our founder’s original vision of the all-flash data centre. For workloads where flash was once price-prohibitive, we are thrilled to provide customers the major benefits Pure delivers at a TCO lower than disk.” - Amy Fowler, VP & General Manager, FlashBlade, Pure Storage .